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Hero Card Image: Understanding App Use Cases
JULY 8, 2025

Understanding App Use Cases

We're continuing to expand use cases to make creating and customizing apps easier, unlocking more value for developers. App use cases enable developers to create apps quickly by allowing them to select a use case tailored to their goals.What Developers Can Expect When Building an App Use Case: Each use case bundles products, permissions, and...

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Featured Card Image: Create true end-to-end journeys with the WhatsApp Business Calling API
JULY 1, 2025

Create true end-to-end journeys with the WhatsApp Business Calling API

With billions of active users, WhatsApp offers businesses a familiar and trusted messaging platform to engage, support and connect with customers around the world. Communicating with customers directly makes it easier to provide the information and support they need, but sometimes, a message just isn’t enough. That’s where the new WhatsApp...

Featured Card Image: Marketing API: Changes to Advantage+ audience behaviours
JUNE 13, 2025

Marketing API: Changes to Advantage+ audience behaviours

On Thursday May 29th, we announced changes to Advantage+ audience behaviours.Prior to API version V23.0, the advantage_audience parameter within targeting_automation was optional and wasn’t explicitly required to be set in the targeting spec when creating a new ad set or updating an existing one.Starting from API version V23.0, the ...

Featured Card Image: Re-engage customers with marketing messages on Messenger
JULY 2, 2025

Re-engage customers with marketing messages on Messenger

Building strong, ongoing relationships with customers doesn’t just boost new sales—it’s a key to earning lasting loyalty. Today people often chat with businesses to make purchases or get support. But once their questions are answered or their orders are placed, the conversation often stops there. This leaves businesses with no easy way to follow...

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