News for Developers

Understanding App Use Cases

We're continuing to expand use cases to make creating and customizing apps easier, unlocking more value for developers. App use cases enable developers to create apps quickly by allowing them to select a use case tailored to their goals.What Developers Can Expect When Building an App Use Case: Each use case bundles products, permissions, and…

Инструменты для разработчиков Платформы

8 июля 2025 г.

Marketing API: New features, formats and optimizations added to the Partnership Ads API

As part of our commitment to improve creator monetization flows, we're excited to share several new features and enhancements that will improve the partnership ads API. What This Means for Developers These updates are designed to provide developers with more efficient and effective tools to create and manage partnership ads via API. By leveraging…

Инструменты для бизнеса Платформы

8 июля 2025 г.

Re-engage customers with marketing messages on Messenger

Building strong, ongoing relationships with customers doesn’t just boost new sales—it’s a key to earning lasting loyalty. Today people often chat with businesses to make purchases or get support. But once their questions are answered or their orders are placed, the conversation often stops there. This leaves businesses with no easy way to follow…

2 июля 2025 г.

Create true end-to-end journeys with the WhatsApp Business Calling API

With billions of active users, WhatsApp offers businesses a familiar and trusted messaging platform to engage, support and connect with customers around the world. Communicating with customers directly makes it easier to provide the information and support they need, but sometimes, a message just isn’t enough. That’s where the new WhatsApp…

Инструменты для бизнеса Платформы

1 июля 2025 г.

Verification and Transparency Requirements for Advertisers Targeting Users in India with Securities and Investments Ads

Meta is updating its requirements for advertisers targeting users in India with securities and investment ads. All advertisers running securities and investments ads in India (including global campaigns), will need to verify the person or organization benefiting from and paying for the ad by providing their Securities and Exchange Board of India…

Инструменты для бизнеса Реклама

26 июня 2025 г.

App Review Improvements Launching This Month

Starting this month, we will launch another improvement to simplify the experience in App Review and Data Access Renewal.Moving forward, when requesting access to a permission within App Review, you will start to see that you can satisfy your compliance obligations on the spot instead of waiting multiple months later to complete them. Through this…

16 июня 2025 г.

Marketing API: Changes to Advantage+ audience behaviours

On Thursday May 29th, we announced changes to Advantage+ audience behaviours.Prior to API version V23.0, the advantage_audience parameter within targeting_automation was optional and wasn’t explicitly required to be set in the targeting spec when creating a new ad set or updating an existing one.Starting from API version V23.0, the …

Инструменты для бизнеса API Marketing

13 июня 2025 г.

Advantage+ Campaign Experience for Sales and App

Last week on Thursday May 29th, we extended our new streamlined Advantage+ campaign setup for sales and app campaigns. As of now this feature will only be available to selected advertisers but will be gradually rolled out to all advertisers in the coming months. This update will help all current and future API Developers maximize their performance…

Инструменты для бизнеса Инструменты для разработчиков

3 июня 2025 г.

Introducing Graph API v23.0 and Marketing API v23.0

Here are the highlights of the new GAPI/MAPI changes below for V23. Please visit our changelog for a complete list of changes and details.General Updates…

Инструменты для бизнеса Инструменты для разработчиков

29 мая 2025 г.