Create true end-to-end journeys with the WhatsApp Business Calling API

By Meta for Developers

With billions of active users, WhatsApp offers businesses a familiar and trusted messaging platform to engage, support and connect with customers around the world. Communicating with customers directly makes it easier to provide the information and support they need, but sometimes, a message just isn’t enough.

That’s where the new WhatsApp Business Calling API can help. With support for integrated native calling, this powerful tool enables businesses to create true end-to-end messaging journeys where customers can call and message a business in a single WhatsApp thread.

By leveraging the WhatsApp Business Calling API, you’re gaining customized control over when you initiate and receive calls when voice is needed, creating value and flexibility for both you and your customers. Simply pick up the phone, call and talk—all in one place. Learn how you can drive better outcomes with the WhatsApp Business Calling API below and learn more by visiting the documentation.

Meet your goals with the WhatsApp Business Calling API

Lead conversion

The WhatsApp Business Calling API enables you to nurture leads more efficiently and seamlessly convert them into customers. With an intuitive flow and familiar interface, you can efficiently streamline your sales processes and help your agents drive improved results:

Address urgent and high-consideration needs more effectively and personally on WhatsApp.
Build more confidence with your leads by calling on the trusted, secure WhatsApp Business Platform.
Expedite sales cycles with click-to-call capabilities.

“ One customer has said they’ve gone from a 2% conversion rate to a 45% conversation rate just by using this tool. ” - Bill Harrison | Product Manager, Twilio

Customer support

With integrated native voice calling, you can enhance the customer support experience by providing an efficient escalation channel that eliminates back-and-forth communication between agents and customers:

Create an immediate resolution path when unable to resolve an issue via message.
Drive better engagement and loyalty by keeping all context in a single thread on WhatsApp.
Achieve faster issue resolution with seamless hand-off from messaging to voice.

Explore key features

WhatsApp Business Calling provides a variety of features to help you customize your business’s end-to-end messaging experience and ensure you’re driving value with customers.

User-initiated calls: Accept, reject or terminate calls within WhatsApp.
Business-initiated calls: Request permission via WhatsApp to enable an outbound call.
Call icon visibility: Disable or enable the call icon to control the influx of calls.
Interactive call templates with time-to-live: Interactive messages with time-to-live to manage consumer-initiated calls outside of the appropriate time window.
Click-to-call buttons: Interactive templates that feature calling buttons to prompt a call from a user.
Set business hours: Choose when customers can call you.
Call deep links: Embed call deep links on business websites/app/QR Codes, or share them directly with customers to prompt calls.
In-call dialer: Users can navigate IVR with dial-pad or interactive templates.

Hear what businesses are saying

More than two billion calls are made on WhatsApp every day around the world. With an engaged audience and familiar interface, it’s no wonder businesses are already seeing positive results by leveraging the WhatsApp Business Calling API. See firsthand how real business leaders have achieved success by creating end-to-end journeys with Business Calling below.