Reconnect with customers
Marketing messages on Messenger
With marketing messages, brands can initiate re-engagement messages at scale.
Customer Control
Customers must subscribe before businesses can send marketing messages, and can opt-out anytime.
Subscriber Reach
Businesses can find their customers, churned, current, and new, on Meta and turn them into marketing messages subscribers.
Personalized Messages
Customize the content, delivery time, and recipients to help customers feel connected.
Tap into customer retention and reactivation
Send customers updates on promotions, product drops, events, and more to get them back into the conversation to make a purchase.
Creating community through marketing messages
63%
read rate/open rate
4.9X
increase in open rate vs. email open rate from Nestle Food benchmark
9X
increase in click rate vs. email click rate from Nestle Food benchmark
Maggi aims to build a Facebook community that caters to those with food businesses. Leveraging the power of Messenger, they created awareness of their Facebook community, Maggi KusiNegosyo, through Ads that Click to Messenger. Those subscribers were re-engaged through marketing messages.
Customer-centric conversation
Businesses can only send marketing messages to customers who have opted in specifically to receive these messages from that business. Customers can opt out anytime.
We make it easy to get customer opt ins at scale from these entry points:
m.me and ig.me Links
URL short links allow brands to send a marketing message opt-in request to customers in Messenger.
Facebook and Instagram
Add the Send Message button to your Page to make it easy for customers to start a chat so you can then send a marketing message opt-in request in Messenger.
Ads that Click to Messenger
Users who click on your ad and reply in chat are opted-in to future marketing messages from your Page.
Custom Audience
You can create a custom audience from your sources like a customer list. If your existing audience is found among people across Meta they are opted-in to future marketing messages from your Page.
Marketing messages developer partners
Messenger Solutions
These are the building blocks of your Messenger experience. Whether you’re looking to generate leads, drive sales, or provide customer service, we have the solutions you need.
Commerce
Lead Generation
Find a Developer Partner
URL short links allow brands to send a marketing message opt-in request to customers in Messenger.
Start Building
URL short links allow brands to send a marketing message opt-in request to customers in Messenger.